MAKING THE GAME
Monday - 3/1/10

Floor 84 Studio working with Scientifically Proven Entertainment announced today the development of a behind the scenes reality show about video games called Making the Game. Making the Game is an episodic series that follows the development and personalities involved with three successful game development studios. Making the Game showcases the independent studios as they go through the start to finish process of conceptualizing, developing, and delivering a video game on time and on budget. The series follows the studio heads and all of the daily antics of the teams. Personalities clash, conflicts arise, and they have a lot of fun as they race to meet deadlines. The three studios presented in the first season of making the game are Scientifically Proven Entertainment, F84 Games (a division of Floor 84 Studio), and Epicenter Studios.

"The current U.S. gamer population is 170 million, more than half of our nation's population. This massive market share opens a huge opportunity for television programming that speaks to their passions." said Jeff Hardy, CEO of Floor 84 Studio and F84 Games. "In addition to the core content of Making the Game, the business of video game development is a hotbed for celebrity sightings and character antics. Turn on a reality TV program today and you will find exactly that, but no sign of gaming. By the sheer scale of the potential audience alone, Making the Game is sure to be a hit."

How do you make a game?  For the first time on television Making the Game is going to deliver an unprecedented behind the scenes look at the process of developing video games.  It goes way beyond sitting behind a keyboard. Following multiple studios generating multiple titles will truly give the viewer a look into the ups and downs of this fast paced billion dollar industry. Viewers will witness everything from the initial concept approval to the games hitting the shelves and everything in between.  A day in the life of a game developer can consist of a casual morning behind a keyboard to an afternoon at the bomb range researching massive explosions. A normal day at the office rarely exists in this business.

Epicenter Studios and Scientifically Proven CEO Nathaniel 'Than' McClure, "Making video games is a whirlwind experience. We combine creative elements with a voracious consumer base to make the fastest growing most exciting division of entertainment in the world. We are very excited to allow viewers an inside look at how their favorite form of entertainment comes to life."

In addition to the hands on development of video games, Making the Game will also showcase the culture and industry of game development by following the studio teams to all of the major trade shows, parties and events.

Floor 84 Studio and Scientifically Proven are currently negotiating with several networks to determine where the show will air this fall.