Barbie Princess Power: Comic Maker

For the launch of the “Barbie: You can be anything” campaign, Mattel improved site engagement and met the wide array of platform needs while spreading the word that just like Barbie, You too can be anything with a multi-platform product consisting of a HTML5 version for desktop and mobile browsers as well a complete native SKU for iOS, Android and Amazon Phones and Tablets.

In this multi-platform creative activity, Barbie Comic Maker lets fans create their own awesome custom Barbie comics. Players create their own comic using dozens of super assets including Super Sparkle and friends. They may set their scene with over two dozen comic strip layouts. Create their own comic from scratch or choose from one of Super Sparke’s story missions!

Barbie Comic Maker featured a content rollout that coincided with episodic animated content which served as “Scene Starters”. Each episode had its own related theme content to direct and inspire players to create fantastic comic scenes.

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