Battle Claw: Beast Generator

Battle Claw: Beast Generator is an original Mattel Chinese IP intended for international consumption.

This collectible card game with physical toy enhancements features a companion animated series, making Battle Claw an innovative property that engages audiences through multiple platforms.

F84 was tasked by Mattel to bring this international IP to eastern audiences in its first American iteration through a digital extension with a highly interactive HTML5 RPG game.

Battle Claw: Beast Generator showcases characters and physical game rules with passive game play in order to educate users and further their understanding of the Mattel IP.

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